Update: WhatsApp has updated the payment info in the app with “Service expiration” set to “Lifetime”
You might also have received notification from the WhatsApp regarding this change:
WhatsApp founder Jan Koum has announced that from now on there will be no subscription charges for WhatsApp and it will be free to use service lifetime. This is a major announcement and will impact around 1 billion WhatsApp users.
Till now WhatsApp was free for 1 year of usage and then around Rs.55 or $0.99 was charged as an annual subscription fee. But in reality most of the WhatsApp users were never charged for subscription and their free subscription date was increased by 1 year. But now it is official that WhatsApp will be free and user won’t have to pay any subscription fee ever.
WhatsApp founder Jan Koum reiterated that WhatsApp will never sell advertisement space. So you will still not see any ads in the free WhatsApp.
Will I get back my money paid earlier for WhatsApp subscription ?
No.
You might still see following subscription option in your WhatsApp payment info, but that will go away in coming 7-10 days.
This is what company said about this announcement:
We’re happy to announce that WhatsApp will no longer charge subscription fees. For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.
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